ONG Conseil a créé le marché de la collecte de fonds en F2F en 2004.
Le F2F permet aux associations de se faire connaître auprès du grand public via des équipes de ‘"fundraisers".
Le F2F s’effectue dans les lieux publics, en porte-à-porte, dans les centres commerciaux ou autres lieux privés. Depuis 23 ans, les associations ont progressivement eu recours à des opérateurs de levée de fonds F2F.
L'AMRAC (Autorité Mixte de Régulation des Acteurs de la Collecte de fonds) est l’organe de régulation de la collecte de fonds F2F ; elle est à l'initiative d'une régulation centrée sur les bonnes pratiques de collecte et d'un label international des organes d'autorégulation, l'IPFC.
Le F2F est le 1er canal de collecte de dons réguliers – Il représente 75 à 90% des dons réguliers dans le monde.
Un donateur régulier donne en moyenne 140 € par an.
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